Digitally Tranforming a Mobile DJ Service's Online Presence
Website Redesign
CNY SOUND
Digitally Tranforming a Mobile DJ Service's Online Presence
CNY Sound is a mobile DJ and AV equipment provider serving Central New York, specializing in weddings, corporate events, and private parties. The project aimed to revamp an outdated website, clarify service offerings, and provide a seamless experience for both event planners and private clients.
CNY SOUND
Overview
The new design features distinct landing pages for weddings, private events, and corporate services, each optimized for search and lead capture. Integrations include a custom CMS for events and testimonials, plus improved inquiry forms for faster response times.
The redesign started with a comprehensive audit of the old site, uncovering navigation pain points and areas where services were poorly differentiated. We worked with CNY Sound to define audience segments and map out a conversion-focused site structure.
CNY SOUND
The Challenge
The previous website lacked clear structure, suffered from poor mobile usability, and didn’t reflect the professionalism or breadth of CNY Sound’s services.
The main challenge was to build a digital experience that not only attracted event planners and private clients but also enabled CNY Sound to stand out from national chains and local competitors alike.
CNY SOUND
The Solution
Developed a clean, responsive layout with bold visuals and clear CTAs for each audience. Built separate service pages with targeted content, implemented a CMS for managing testimonials and recent events, and set up automated inquiry routing for better client follow-up.
Webflow Animation Automation AI
Improved site speed, search visibility, and brand perception. Created an in-depth training guide for staff to leverage the site’s CMS, ensuring content remains current as the business grows.
CNY SOUND
Performance Results
The new website delivered a dramatic boost in lead quality and client engagement. CNY Sound received more targeted inquiries and saw an increase in site traffic from organic search.
Year-on-Year
Year-on-Year
After Launch
The team found it easier to manage content and respond to potential clients, leading to faster bookings and a stronger online reputation.
