Built a Massive Wire & Cable Rep Firm Hub
Website Design & Training Portal
Elite Wire
Built a Massive Wire & Cable Rep Firm Hub
Elite Wire, a rep firm in the wire and cable industry, needed a comprehensive website to drive sales, strengthen brand presence, and streamline internal training. The new platform would serve customers, distributors, and employees, integrating a detailed product catalog and an interactive training portal.
Elite Wire
Overview
Developed new branding, created PDF spec sheets, and built a robust CMS for 57 product pages, 7 sector pages, and a 37-page training portal with quizzes and multimedia. The design emphasizes clarity, accessibility, and easy navigation for a broad B2B audience.
The project began with stakeholder interviews and market research, identifying fragmented content and complex product information as key pain points. We mapped out a 140-page site structure that balanced customer-facing resources, product specs, and employee training modules.
Elite Wire
The Challenge
Elite Wire’s digital presence was nearly nonexistent, with siloed content and no scalable way to train employees or inform customers about technical products.
The main challenge was delivering a platform that could house dense technical content, support both public and internal users, and be easily updated by non-technical staff.
Elite Wire
The Solution
Designed a new logo, color palette, and brand identity. Built a scalable site on Webflow with advanced CMS logic for product specs, sector pages, and an employee portal—complete with video, written content, and interactive quizzes.
Webflow Animation Users Training Portal
Integrated Google Workspace for collaboration and provided training to internal stakeholders. Developed spec sheet templates for rapid content updates and automated key workflows for onboarding and support.
Elite Wire
Performance Results
Elite Wire now benefits from a unified digital presence, streamlined employee onboarding, and a platform that supports sales and marketing initiatives across sectors.
At Go-Live
With Videos, Photos, & Quizzes
In Catalogue
The client’s team can update content, launch new product lines, and onboard staff without external help, creating a foundation for scalable growth.
