Elevating Real Estate Agent's Presence in Phoenix & Scottsdale
Website & Identity Design
Cecile De Faria
Elevating Real Estate Agent's Presence in Phoenix & Scottsdale
Cecile De Faria, a Phoenix-based real estate agent with The Brokery, needed a website that reflected her local expertise and personal approach to buying and selling homes. The new site would centralize her branding, highlight unique neighborhoods, and provide conversion-focused resources for clients.
Cecile De Faria
Overview
The design process focused on modern, welcoming visuals and clear navigation. A custom CMS was built for neighborhood guides and testimonials, making ongoing updates simple for Cecile’s team.
The project began with a discovery session to identify key differentiators in the Phoenix market. We mapped out buyer and seller journeys and developed a sitemap that balanced neighborhood insights with lead generation.
Cecile De Faria
The Challenge
The Phoenix real estate market is crowded, with many agents lacking a unique digital identity. Cecile’s old online presence was fragmented, making it hard to stand out or capture quality leads.
The challenge was to create a brand-forward, conversion-optimized website that showcased Cecile’s neighborhood knowledge while remaining easy to use for both her team and clients.
Cecile De Faria
The Solution
Developed a bold visual identity using shades of blue, white, and charcoal, paired with modern serif and sans-serif fonts for readability and warmth. Integrated a Webflow CMS for neighborhood guides, blog posts, and testimonials.
Website UI/UX Automation Webflow Make Adobe Creative Cloud
