A Modern Refresh for an Iconic Vail Restaurant
Website Redesign
Sweet Basil
A Modern Refresh for an Iconic Vail Restaurant
Sweet Basil is a celebrated fine dining destination in Vail, Colorado, with a storied reputation and loyal following. The goal was to overhaul an outdated website, improve user experience, strengthen SEO, and enable the team to keep the site fresh and relevant—all while preserving the brand’s upscale identity.
Sweet Basil
Overview
Leveraging a custom CMS, the new design empowered staff to update menus, news, and gallery content. Animations, a refined color palette, and new photography elevated the user experience and reinforced Sweet Basil’s position as a culinary leader.
The project started with in-depth brand and site audits, identifying key gaps in navigation, storytelling, and conversion. Collaboration with the Sweet Basil team informed a new site structure centered on reservations, menus, and private event bookings.
Sweet Basil
The Challenge
The original website suffered from slow load times, clunky navigation, and a dated appearance, making it difficult for guests to find key information or make reservations.
The primary challenge was to design a digital experience that matched the restaurant’s award-winning reputation while giving the internal team full control over content updates—without ongoing developer intervention.
Sweet Basil
The Solution
Created a fresh, mobile-responsive design with intuitive navigation and rich visuals. Integrated a streamlined reservations system, improved private event inquiry flow, and set up custom CMS collections for menus, news, and photo galleries.
Webflow Animation Ecommerce
