Modernizing a Vail Icon's Digital Presence
Website Migration & Redesign
Mountain Standard
Modernizing a Vail Icon's Digital Presence
Mountain Standard is a celebrated restaurant in Vail, Colorado, known for its wood-fired cuisine and welcoming atmosphere. The project goal was to overhaul the outdated website, enhance mobile usability, streamline the content management process, and improve online guest engagement.
Mountain Standard
Overview
Implemented a visually rich design with a refreshed color palette and typography. Created a custom CMS for menus and events, integrated a new gift card platform, and ensured the site was ADA accessible and easy for staff to update.
The redesign began with a deep audit of the original site, revealing navigation issues and missed opportunities for storytelling. Stakeholder interviews helped define the new site architecture, focusing on the guest experience from discovery to reservation.
Mountain Standard
The Challenge
The previous website was visually outdated, difficult to navigate on mobile, and required developer intervention for routine content changes—slowing down marketing efforts and guest communication.
The challenge was to deliver a sophisticated, visually engaging site that could be easily maintained by the restaurant team, while improving load speed and integrating digital sales channels like an online gift card ordering platform.
Mountain Standard
The Solution
Designed a new UI with a focus on bold photography, clear calls-to-action, and mobile-first navigation. Implemented a custom CMS for seamless menu, wine list, and event updates by staff without developer support.
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